Why Vintage Timepieces make me tick
I HAVE never managed to get excited about watches -modern ones, that
is. But I can get very excited about vintage timepieces. Long before
Sarah Jessica Parker, Julia Roberts and the fashionistas took up the
vintage look, I was rummaging in flea markets, buying up little gold
watches with flowered faces for what seemed like peanuts. The problem
was that they did not work for long. I was doing vintage on the cheap.
If you want to do classy vintage, forget flea markets; Tom Bolt is
your man. Bolt (son of Sir Robert and Sarah Miles) has been mad about
watches since, aged 11, he spotted a vintage Rolex on the arm of
James Bond in Live and Let Die. He deals in vintage and what he calls
"high-end modern", and there is not a lot he doesn't know about what
makes a watch tick and what makes it worth collecting. He is adamant
that buying "pre-owned" ones makes sound commercial sense.
"You would not believe the money that can be lost buying the wrong
watch," he says. "It is not uncommon for somebody to spend Pounds
125,000 on something, only to find that its resale value is about
Pounds 45,000." That would not happen with vintage if you buy from
somebody reputable. For the moment "there is not as much skulduggery
in the women's market as there is in the men's", he tells me. Women
don't collect watches as trophies or investments. They don't have
drawerfuls hidden away like forbidden treasure which they take out
and gloat over from time to time the way, it seems, that some male
collectors do -which helps to push prices up. They like something
that looks great to wear, and that, funnily enough, keeps the price
down. If you were looking for an all-time classic, Bolt could sell
you a late 1950s Patek Philippe watch made of 18-carat gold, with an
integral bracelet, a square face with an indelible dial (what he
calls an "old school dial") for about Pounds 2,000. If you were after
a comparable current model it would cost you about Pounds 10,000.
Patek Philippe, Cartier and Rolex are the heavy hitters among the
vintage cognoscenti, and the versions aimed at men often attract
unimaginable sums of money. Women's models are relatively affordable.
You could buy a vintage Cartier Tank with a Jaeger LeCoultre movement
(these days it uses other movements) for about Pounds 3,000, about
the same price as a modern version, but you can tell that, in Bolt's
view, there is no comparison. But he could also sell you a lovely
vintage Jaeger LeCoultre for about Pounds 1,000, or a beautiful
half-hunter gold Rolex on a free-sprung bracelet dating from the
1920s for about Pounds 900. But, he points out: "This is a dress
watch and it won't stand up to heavy daily wear."
It all changes when you come to men's vintage watches. He recently
sold a vintage elongated men's watch by Cartier for Pounds 13,000,
while the nearest modern version would retail for about Pounds 4,500.
In other words -for those not mathematically gifted -when it comes to
men's watches, vintage will cost you. You will be paying for age and
class. When it comes to women's, it's a steal. Old will usually cost
no more -and sometimes less -than new, but you are getting all that
old careful craftsmanship.
The point about vintage -which in Bolt's case means watches from the
1920s to the 1970s -is that you are not paying for the marketing and
high retail costs. You are buying into an aesthetic that for many
people is more pleasing, and less ubiquitous, than the fancy new
brands. Bolt says that many of his customers are just as flighty as
any fancier of modern fashion -it's just their tastes that are
different. He often buys back watches that he has sold and sells his
customer something different, though possibly just as old, if not
older. "It is seldom that somebody buys just one watch," he says.
"Usually they become lifetime customers and buy and sell their
watches when they want a change of scene." He won't tell me who his
most famous customers are, though it is well known that he scouts
around for special watches for many stars of stage and screen. But he
will do the same for you and me. Take a look at his website
www.thewatchguru.co.uk or track him down on 020-8995 6689.